I want to talk about something close to my heart: why it’s so important to support local businesses. I know it’s easy to head to the big box stores or click that “Add to Cart” button from a major online retailer. But choosing local? It’s a game changer—not just for the business owners, but for the community as a whole. So let’s break it down. I’ll share ten reasons why supporting local businesses really matters.
First off, shopping local keeps money in your community. When you spend at a locally-owned business, more of your money stays in the area. It supports things like local jobs, schools, and infrastructure. That’s because local businesses are more likely to source goods and services from nearby suppliers. It’s called the “local multiplier effect,” and it’s a real boost to the local economy.
Second, it’s about creating jobs. Small businesses are major employers. Across Canada, they account for nearly 70% of private sector jobs. Whether it’s a neighborhood café, a bike shop, or a family-run accounting firm, these places create work opportunities for people in your area. When they succeed, we all win.
The third reason? You’re getting unique, high-quality products. Local businesses often carry items you won’t find anywhere else. Whether it’s handmade jewelry, artisanal foods, or custom furniture, these are products with a story. They’re crafted with care, and that quality shines through.
Reason four: supporting local fosters entrepreneurship. These businesses are started by people chasing their dreams, taking risks, and building something meaningful. When you support them, you’re encouraging innovation and creativity in your own backyard.
Number five—it strengthens community ties. Local businesses are often the heart of the neighborhood. They sponsor sports teams, donate to school fundraisers, and host events that bring people together. They’re not just businesses; they’re part of the fabric of the community.
Reason six is a big one for the environment. Shopping local reduces your carbon footprint. Goods don’t have to travel as far to get to you, and many small businesses are more conscious about sourcing sustainably. It’s a win for the planet.
The seventh reason? Better customer service. Local business owners care about their customers because they’re not just customers—they’re neighbors. You’re more likely to get personalized attention and a willingness to go above and beyond.
Reason eight: supporting local keeps your community unique. The west coast is filled with character—whether it’s quirky shops in Victoria, farmers’ markets in Vancouver, or seafood shacks in Tofino. Local businesses are what give our towns and cities their personality.
Ninth, it promotes economic resilience. A diverse mix of businesses makes a community more stable. It’s like investing in a portfolio—when one industry struggles, others help balance things out.
And finally, number ten: it feels good. Knowing that your dollars are making a tangible difference in someone’s life is incredibly rewarding. You’re not just buying a product or service—you’re helping a local family, a dream, a community.
If you want to learn more about the impact of shopping local, there’s a fantastic article from the Canadian Federation of Independent Business. Check it out here.
So, next time you need something, pause for a second. Ask yourself if a local business can meet that need. It might take a little more effort, but the payoff for you—and your community—is worth it.