Island Comeback

There’s something unique about the culture on this side of the country, and it has a big impact on the kinds of businesses that thrive. It’s not just about what people buy—it’s about the values driving everything from how products are made to how services are delivered.

First off, the West Coast has this deep connection to the environment. It’s not just a buzzword here—it’s part of daily life. You’ve got the mountains, the ocean, the forests, and all that wild beauty right in your backyard. That connection shapes how businesses operate. Sustainability isn’t optional; it’s expected. Companies that embrace eco-friendly practices tend to do well because they’re aligned with what people value. Think about local brands that use recycled materials, organic ingredients, or renewable energy. They’re not just selling a product—they’re selling a philosophy, and customers respond to that.

Then there’s the entrepreneurial spirit. Out here, it feels like there’s less focus on following traditional paths and more on carving out your own way. It’s not uncommon to meet someone who left a corporate job to start something completely different, whether it’s opening a tiny café or launching a tech startup. There’s this unspoken understanding that taking risks and chasing your passions is not only acceptable but encouraged. It’s why you see so many small businesses here doing something unexpected or niche. People aren’t afraid to try something new, and that energy fuels creativity.

Community is another big factor. West Coast towns and cities, no matter the size, tend to have a strong local-first mentality. Whether it’s farmers’ markets, co-ops, or local craft fairs, people here love to support their neighbors. It’s not just about the product—it’s about the relationship. A business that shows it’s invested in the community—whether by giving back, partnering with other locals, or just being present—earns loyalty in a way big, impersonal chains can’t.

And let’s not forget the laid-back lifestyle. Work-life balance matters here, and it’s reflected in how businesses are run. You’ve got coffee shops that close early so staff can catch the sunset, or breweries with on-site yoga classes because, why not? This focus on balance also means businesses often prioritize quality over sheer volume. It’s not about being the biggest; it’s about doing something meaningful and doing it well.

Innovation also thrives here. It’s not just tech companies in Vancouver, though they’re a big part of it. Across industries, businesses on the West Coast are quick to adopt new ideas and adapt to change. Maybe it’s because of the natural surroundings—when you live in a place where the weather can change in an instant, flexibility becomes second nature. Whatever the reason, it’s clear that businesses here are willing to experiment, whether it’s through new technology, unique product designs, or unexpected collaborations.

So, when you look at business success on the West Coast, it’s clear that the culture plays a huge role. It’s about being connected to the environment, embracing creativity, supporting the community, and maintaining a balance between work and life. These aren’t just nice ideas—they’re the foundation of what makes businesses thrive here. It’s what gives the West Coast its edge and makes it such an exciting place to build something new.

Let’s talk about hidden gems—those West Coast businesses you’ve probably never heard of but absolutely should. When most people think of the West Coast, they picture the big players: tech giants in Vancouver, craft breweries, or maybe the endless tide of outdoor brands. But there’s so much more happening out here. Small, local businesses are thriving, often in niches you’d never think about. And supporting them? It’s one of the best ways to keep our communities vibrant.

Here’s the thing about these businesses—they tend to solve specific problems or cater to passions in ways that bigger companies just can’t. Take, for example, a woodworking shop on Vancouver Island that specializes in custom paddles for kayakers. You’d never find something like that in a chain store, but it’s the perfect example of how the West Coast blends craft, utility, and a love of nature. These paddles aren’t just tools; they’re works of art. And they come with stories, from the materials sourced locally to the hands that shaped them.

Or let’s look at food. The West Coast is a treasure trove of small, family-run food producers. I recently heard about a sea salt company out of Salt Spring Island—how fitting is that? They harvest the salt right from the ocean, process it in small batches, and sell it to local markets and restaurants. It’s not just about the product; it’s about the connection to place. That’s something you can’t replicate on a larger scale.

Then you’ve got businesses that tap into the quirks of the region. There’s a company out of the Sunshine Coast that builds custom tiny homes, catering to people who want to live more sustainably or just escape the high cost of city living. Tiny homes are already a niche market, but out here, they’ve become a movement. These businesses don’t just sell you a product—they’re part of a lifestyle shift.

Another favorite? Niche adventure guides. Sure, you’ve heard of whale-watching tours or hiking guides, but what about foraging tours? There’s a company on the Gulf Islands that takes small groups into the forest to learn about edible plants and mushrooms. It’s educational, interactive, and so uniquely West Coast. And it’s often these smaller businesses that are the first to adapt to trends or offer something really personalized.

What makes these businesses stand out isn’t just what they do—it’s how connected they are to the community and the environment. They know their customers, they work with local suppliers, and they’re deeply rooted in the places they call home. That’s why they survive, even when times are tough.

If you’re in the veterinary field, or thinking about getting into it, there’s a lot happening right now. From small animal clinics to specialized roles, the demand for veterinary professionals has never been higher.

One of the big things shaping the industry is how pets have become such an integral part of family life. Canadians are spending more on their pets than ever—on health care, nutrition, training, you name it. This has created a huge need for veterinarians, vet techs, and support staff. If you’re qualified, or working toward it, the opportunities are out there, no matter where you are in the country.

Now, where should you start looking? Well, the good news is, you don’t have to go door-to-door or scroll endlessly through general job boards. There are resources specifically for the veterinary industry, like this website. It’s a dedicated job board for vet professionals in Canada. Whether you’re looking for a new role in a bustling city clinic or a rural practice with a slower pace, you’ll find options tailored to your skills and interests.

The variety of opportunities is also worth mentioning. Small animal practice is probably the first thing that comes to mind for most people, and sure, that’s a big part of the industry. But there’s so much more. Large animal vets are always in demand, especially in rural and agricultural areas. Then there are specialized roles in equine health, wildlife rehabilitation, and even zoo medicine. If you’re someone who wants to work outside the typical clinic setting, those paths are open to you.

Another thing to consider is how technology is opening up new roles. Telemedicine, for example, is becoming a viable option for veterinarians, allowing them to consult with clients remotely. It’s a growing field and a great opportunity for those who want more flexibility in how they work. Similarly, there are career options in veterinary research, pharmaceutical sales, or even teaching, if you’re drawn to something beyond direct patient care.

One challenge—and opportunity—in the industry right now is the staffing shortage. Clinics across Canada are feeling it. While that’s tough for those currently working in overbooked practices, it’s great news for job seekers. Employers are more competitive than ever, offering perks like signing bonuses, relocation assistance, and better work-life balance to attract and retain staff.

So, whether you’re just starting your career or looking to make a change, there’s no shortage of possibilities. And with tools like Veterinary Jobs, finding the right fit is easier than ever. It’s an exciting time to be in this industry, with so many ways to make a meaningful impact while building a rewarding career.

You know, there’s just something about packing up your gear, heading out into the wilderness, and spending a night—or a few—out under the stars. But here’s the thing: having the right gear can make or break your trip. I’m talking comfort, safety, even just plain enjoyment. If you’ve ever been stuck in a leaking tent or hiking with a pack that feels like you’ve loaded it with bricks, you know what I mean.

First, let’s talk about the essentials. You’ve got your tent, sleeping bag, and sleeping pad. On the West Coast, weather is a huge factor. Even in the summer, it can get damp. A tent that handles rain well is non-negotiable. You want something with a good rainfly and sealed seams. Some brands market their tents as waterproof, but they might still fail you in heavy rain if they’re not properly sealed. That’s why reading reviews is critical. You can’t just trust the marketing.

A quick side note: If you’re looking for a solid starting point for gear reviews, check out Ten Pound Backpack. They focus on lightweight and ultralight gear, which is perfect if you’re planning on doing a lot of hiking or you just don’t want to lug around a ton of weight. It’s a great resource to make sure you’re investing in stuff that actually works.

Now, sleeping bags. Temperature ratings can be misleading. If a bag says it’s good to 0°C, it might technically keep you alive at that temp, but you won’t be comfortable. For the West Coast, you want a bag that can handle cooler temps, especially if you’re camping anywhere near the mountains. Down bags are great for warmth and packability, but they lose their insulating properties when wet. Synthetic bags are heavier, but they’ll keep you warm even if they get damp. Again, this is where reviews come in. Real-world testing by other campers will tell you if that “zero-degree” bag is really going to cut it.

Sleeping pads. Don’t underestimate these. A good sleeping pad isn’t just about comfort; it’s about insulation. The ground pulls heat from your body overnight, especially if it’s damp. If you’re cold sleeping in your bag, it might actually be your pad’s fault. Look for something with a decent R-value—3 or higher is a safe bet for most West Coast conditions.

Okay, let’s move on to backpacks. Fit is everything. If you’ve got a bag that digs into your shoulders or doesn’t distribute weight properly, your trip’s going to be miserable. You want something that hugs your body and has adjustable straps. Hip belts are a must for anything heavier than a daypack. They take the load off your shoulders and transfer it to your hips, which can handle weight better. And waterproofing! Even if your pack says it’s waterproof, consider getting a rain cover or packing your stuff in dry bags. West Coast rain doesn’t mess around.

Cooking gear is another key category. A lightweight stove and a solid cook set are all you really need, but think about fuel availability. Isobutane canisters are convenient, but you can’t always find them in smaller towns, so it’s worth checking your options if you’re heading somewhere remote. For pots and pans, keep it simple. Titanium is pricey but super light. Aluminum is cheaper and still does the job, but it’s heavier.

Let’s talk footwear. If you’re doing serious hiking, boots or trail runners are the way to go. Waterproof options are great for the damp West Coast trails, but they can also get hot and sweaty. Some people prefer non-waterproof footwear paired with quick-drying socks. It really depends on the kind of hiking you’re doing. Break them in before your trip, though. Blisters are not the kind of adventure you’re looking for.

Another big one is clothing. Layers are key on the West Coast. The weather changes fast, so you need to be able to adapt. A moisture-wicking base layer, a warm mid-layer, and a waterproof outer layer are your basics. Don’t skimp on the rain gear. Cheap jackets that claim to be waterproof might work for light drizzles but fail in a real downpour. Again, this is where those reviews come in. Real feedback from people who’ve put gear through its paces is invaluable.

Now, I want to take a second to really emphasize why reading gear reviews matters. Buying camping gear isn’t just about picking what’s on sale or what looks cool in the store. You’re investing in your experience, and sometimes even your safety. Reviews give you insights you can’t get from a product description. They tell you how a tent holds up in actual storms, whether a sleeping bag really keeps you warm, or if a backpack’s stitching starts to fail after a season. They also help you avoid wasting money on stuff that won’t last.

You’ve got to remember, the West Coast isn’t just any camping destination. You’ve got rainforests, rugged coastlines, alpine terrain—all in one region. The gear that works on a desert hike isn’t going to cut it here. That’s why taking the time to read reviews and compare options is so important. And honestly, it can save you a lot of headaches.

So, yeah, gear shopping takes some effort, but it’s worth it. I’ve had trips where I packed all the wrong stuff, and it’s miserable. The wrong sleeping bag, a leaky tent, or even just boots that don’t fit right can ruin what’s supposed to be an amazing experience. On the flip side, when you’ve got the right gear, it’s like everything clicks. You can focus on the adventure, not your discomfort.

I want to dive into a topic that’s been on my mind a lot lately: the future of Canadian startups, especially here on the west coast. It’s no secret that this part of the country is a hub for innovation, but what’s next? What does the future hold for the startups that are shaping industries and redefining what’s possible?

Let’s start with why the west coast is such fertile ground for startups. First, there’s the environment—both literally and figuratively. Vancouver, Victoria, and even smaller cities like Kelowna are magnets for talent. People want to live here. The quality of life, the natural beauty, the proximity to big markets like Seattle and Silicon Valley—it’s the perfect mix. And that’s a huge advantage when you’re trying to attract top talent.

But beyond that, there’s this mindset here that really stands out. It’s collaborative, forward-thinking, and very much tied to sustainability and social impact. West coast startups aren’t just building products—they’re building movements. Whether it’s cleantech, biotech, or software, there’s often this undercurrent of wanting to make the world better. That’s a trend I don’t see going away anytime soon.

Now, let’s talk about what’s driving the future. One of the biggest forces shaping Canadian startups is the tech talent pipeline. The west coast is home to some incredible universities—UBC, UVic, Simon Fraser—and they’re churning out brilliant minds in engineering, computer science, and business. What’s exciting is how these schools are working more closely with the startup ecosystem. You’ve got accelerators, mentorship programs, and partnerships with big tech companies. It’s creating this constant flow of fresh ideas and new energy.

Funding, of course, is another big piece of the puzzle. Historically, Canadian startups have struggled a bit to secure the same level of funding as their U.S. counterparts. But that’s changing. There’s been a noticeable uptick in venture capital flowing into the west coast. And it’s not just from Canadian investors—global players are paying attention. They’re seeing the talent, the innovation, and the potential for growth here, and they want in. That access to funding is going to be crucial for startups looking to scale.

Another trend I’m watching is the rise of niche industries. The west coast is uniquely positioned to lead in areas like cleantech, agritech, and ocean-based industries. With global attention on climate change, startups that can offer solutions—whether it’s carbon capture, sustainable farming, or renewable energy—are going to thrive. And let’s not forget about health tech. The pandemic really highlighted how much innovation is needed in healthcare, and I think we’re going to see some game-changing companies come out of this region.

But it’s not all smooth sailing. There are challenges, too. The cost of living is a big one. Vancouver, in particular, is one of the most expensive cities in the world. That can make it tough for startups to attract talent—especially when bigger companies can offer higher salaries. It’s going to require creative solutions, like offering remote work options or equity that’s truly meaningful.

There’s also the question of diversity. While we’re making progress, the startup world—here and elsewhere—still has work to do when it comes to representation. But here’s the thing: the west coast has this incredible opportunity to lead by example. By prioritizing inclusion, startups here can build stronger teams and create products that serve a wider range of people.

So, what does the future hold? I think it’s bright. The west coast has everything it needs to continue being a startup powerhouse: talent, funding, collaboration, and a drive to innovate. But what’s going to set the next wave of startups apart is their ability to think long-term. It’s not just about scaling fast; it’s about building something that lasts—something that can weather economic shifts, adapt to new technologies, and meet the challenges of a changing world.

And honestly, that’s what excites me the most. The startups coming out of this region aren’t just chasing trends—they’re setting them. They’re proving that you don’t have to sacrifice values to succeed. In fact, those values might be your biggest competitive advantage.

So if you’re an entrepreneur, or you’re thinking about starting something, now’s the time. The resources are here, the support is here, and the future is wide open. The west coast is just getting started.

I want to talk about something close to my heart: why it’s so important to support local businesses. I know it’s easy to head to the big box stores or click that “Add to Cart” button from a major online retailer. But choosing local? It’s a game changer—not just for the business owners, but for the community as a whole. So let’s break it down. I’ll share ten reasons why supporting local businesses really matters.

First off, shopping local keeps money in your community. When you spend at a locally-owned business, more of your money stays in the area. It supports things like local jobs, schools, and infrastructure. That’s because local businesses are more likely to source goods and services from nearby suppliers. It’s called the “local multiplier effect,” and it’s a real boost to the local economy.

Second, it’s about creating jobs. Small businesses are major employers. Across Canada, they account for nearly 70% of private sector jobs. Whether it’s a neighborhood café, a bike shop, or a family-run accounting firm, these places create work opportunities for people in your area. When they succeed, we all win.

The third reason? You’re getting unique, high-quality products. Local businesses often carry items you won’t find anywhere else. Whether it’s handmade jewelry, artisanal foods, or custom furniture, these are products with a story. They’re crafted with care, and that quality shines through.

Reason four: supporting local fosters entrepreneurship. These businesses are started by people chasing their dreams, taking risks, and building something meaningful. When you support them, you’re encouraging innovation and creativity in your own backyard.

Number five—it strengthens community ties. Local businesses are often the heart of the neighborhood. They sponsor sports teams, donate to school fundraisers, and host events that bring people together. They’re not just businesses; they’re part of the fabric of the community.

Reason six is a big one for the environment. Shopping local reduces your carbon footprint. Goods don’t have to travel as far to get to you, and many small businesses are more conscious about sourcing sustainably. It’s a win for the planet.

The seventh reason? Better customer service. Local business owners care about their customers because they’re not just customers—they’re neighbors. You’re more likely to get personalized attention and a willingness to go above and beyond.

Reason eight: supporting local keeps your community unique. The west coast is filled with character—whether it’s quirky shops in Victoria, farmers’ markets in Vancouver, or seafood shacks in Tofino. Local businesses are what give our towns and cities their personality.

Ninth, it promotes economic resilience. A diverse mix of businesses makes a community more stable. It’s like investing in a portfolio—when one industry struggles, others help balance things out.

And finally, number ten: it feels good. Knowing that your dollars are making a tangible difference in someone’s life is incredibly rewarding. You’re not just buying a product or service—you’re helping a local family, a dream, a community.

If you want to learn more about the impact of shopping local, there’s a fantastic article from the Canadian Federation of Independent Business. Check it out here.

So, next time you need something, pause for a second. Ask yourself if a local business can meet that need. It might take a little more effort, but the payoff for you—and your community—is worth it.

Today, I want to share some stories that’ll make you feel proud, inspired, and maybe a little bit in awe of what’s possible. We’re diving into some of the most inspiring stories from west coast business owners. These aren’t just tales of success—they’re about grit, creativity, and the kind of determination that makes the west coast such a special place for entrepreneurs.

Let’s kick things off in Vancouver. You might’ve heard of Peace by Chocolate, right? They’ve gotten some national attention, but the story behind the company is what really sticks with you. The founder, Tareq Hadhad, and his family came to Canada as refugees from Syria. Back home, they had a thriving chocolate business, but they lost everything in the war. When they arrived in Canada, they started again from scratch—literally making chocolate out of their kitchen. Fast-forward a few years, and they’re not just rebuilding their lives; they’re employing locals, giving back to the community, and sharing a message of peace through their products. It’s incredible to see how they turned their hardship into something so meaningful.

Moving down the coast, let me tell you about a small-town success story from Port Alberni. There’s a brewery there called Twin City Brewing, and it’s become this unexpected hotspot for craft beer lovers. What’s inspiring isn’t just the beer—though, trust me, it’s good—it’s how they’ve revitalized the community. When they opened, Port Alberni was struggling a bit, like a lot of smaller towns that depend on resource industries. But this brewery became a gathering place. They host events, partner with local food producers, and they’ve brought this sense of pride back to the town. It’s proof that even a small business can have a huge impact.

Let’s shift gears for a second. How about a story that’s a bit more unconventional? There’s a woman named Sophia who runs a kayak tour company out of Tofino. She started it on a whim after deciding she wanted to live closer to the water. She had no formal business experience, no marketing budget, nothing. But what she did have was a deep love for the ocean and a knack for connecting with people. Over the years, her tours have become legendary—not because they’re the most polished, but because they’re so personal. People come back year after year, not just for the kayaking but to hear her stories and share in her passion. And here’s the kicker: she’s now using her business to fund ocean conservation projects. It’s this beautiful cycle where her work inspires others, and they, in turn, help her protect what she loves.

Now, I can’t talk about inspiring west coast businesses without mentioning Indigenous entrepreneurs. There’s this incredible wave of Indigenous-owned businesses redefining what entrepreneurship looks like. One that stands out is Cheekbone Beauty, founded by Jenn Harper. She’s based in Ontario now, but her brand is deeply connected to her roots and the west coast’s spirit of innovation. Jenn has built her company around sustainability and representation. Her products are eco-friendly, and a portion of the profits go toward supporting Indigenous youth. What really sticks with me is her transparency—she shares her wins and her struggles, and that honesty has built this incredible community around her brand.

Closer to home, I want to mention Skwachàys Lodge in Vancouver. It’s an Indigenous-owned boutique hotel and gallery that’s not just a place to stay but a cultural experience. What’s inspiring here is how they’re creating opportunities for Indigenous artists. Each room is designed by a local artist, and a portion of the profits goes back into programs supporting the community. It’s not just a business; it’s a platform for preserving and sharing culture, which is so important.

Let’s circle back to the idea of resilience. I heard about this bakery in Victoria—La Roux Patisserie—that almost didn’t make it through the pandemic. Like a lot of small businesses, they were hit hard by closures and restrictions. But instead of shutting down, they leaned into what made them unique. They started offering baking classes online, they created these beautifully curated gift boxes, and they built a loyal following through social media. Now, they’re busier than ever, and they’ve come out of the pandemic stronger. It’s such a testament to adapting when things get tough.

One more story before we wrap up—this one’s from a little further south, in Bellingham. There’s a bookstore there called Village Books, and it’s been a fixture in the community for decades. The owners, Chuck and Dee Robinson, built it with the idea that a bookstore could be more than just a place to buy books. They host author readings, book clubs, and even fundraisers for local causes. When they retired, they didn’t sell the store to the highest bidder—they passed it on to their employees. It’s now employee-owned, and the legacy they created is being carried on by people who care just as much as they did. It’s such a powerful example of putting community first.

Alright, so what’s the takeaway from all this? I think it’s that the best businesses don’t just chase profits—they build something that lasts, something that matters. Whether it’s creating jobs, giving back, or inspiring others, these stories show how much impact one person—or one team—can have. So, if you’re out there building something, keep at it. You never know whose life you might change along the way.

I want to dive into something that’s shaping a lot of conversations in the business world lately—sustainability. Specifically, how local businesses along the west coast are embracing sustainability in ways that are practical, impactful, and sometimes even surprising. It’s not just about planting trees or swapping out plastic straws anymore; it’s about rethinking operations, making bold commitments, and redefining what success looks like.

So, let’s set the scene. The west coast has always had this reputation for being progressive and environmentally conscious, right? It’s woven into the culture, especially here in Canada. But what’s interesting is how businesses—big and small—are stepping up to the plate and turning sustainability into a real competitive advantage. And what’s cool is that these aren’t just feel-good moves; they’re smart business decisions.

Take Vancouver, for example. You’ve got companies like Salt Spring Coffee. They were one of the first Canadian coffee roasters to be carbon neutral, and they’re not stopping there. They’re looking at their entire supply chain—how coffee is grown, transported, roasted, and even brewed. It’s this holistic approach that sets them apart. And yeah, it costs more upfront, but they’ve built this insanely loyal customer base who values those efforts. It’s proof that sustainability can pay off when it’s authentic and not just a marketing gimmick.

Speaking of authenticity, let’s talk about another business I think is nailing it. Over on Vancouver Island, there’s a company called Cascadia Seaweed. They’re farming seaweed, but not just for food. They’re looking at how seaweed can be used in everything from bioplastics to animal feed to—you’re gonna love this—carbon sequestration. Seaweed pulls CO2 out of the atmosphere as it grows. So, not only is it renewable and fast-growing, but it’s actively helping combat climate change. And this isn’t just a niche operation—they’re scaling up fast because industries everywhere are waking up to the potential here.

Now, I know some of you might be thinking, “Okay, but what about industries that don’t seem very sustainable by nature?” And that’s a fair point. I mean, what does sustainability even look like in sectors like construction or manufacturing? Well, take a look at what’s happening in the lumber industry. British Columbia, of course, has a long history of logging, but now companies are rethinking how they harvest and process wood. There’s this push toward mass timber construction, which uses engineered wood products that are not only more sustainable but also faster to build with and cheaper in the long run. You’re seeing more developers choosing mass timber for offices, apartments, even schools. It’s turning an industry that’s been seen as part of the problem into one that could be part of the solution.

And it’s not just the big industries making waves. Small businesses are getting creative, too. I want to highlight one of my favorite examples—a little bakery in Tofino called Common Loaf Bake Shop. They’ve started working directly with local farms to source ingredients, and they’re composting almost all of their food waste. They’ve even partnered with a company that turns their leftover coffee grounds into mushroom-growing kits. It’s such a great example of thinking locally and finding ways to close the loop on waste.

Here’s the thing, though. This isn’t just about doing what’s “right” for the environment. It’s also about future-proofing. More consumers are making choices based on their values, and they’re willing to spend more on products and services that align with those values. And let’s not forget investors—they’re looking for companies that can prove they’re resilient, and sustainability is a big part of that equation.

One other thing I want to touch on is collaboration. We’re seeing businesses, governments, and nonprofits teaming up in ways that didn’t happen a decade ago. In places like Victoria and Seattle, there are these incredible networks where businesses share resources and ideas to tackle sustainability challenges together. Whether it’s joint purchasing agreements to make renewable energy more affordable or workshops on reducing waste, it’s this collective approach that’s driving progress faster than any single company could manage alone.

That brings me to a point that’s really important—none of this happens in a vacuum. Sustainability isn’t just something you slap onto a business plan. It’s a mindset shift. It requires looking at every part of your operation and asking tough questions: Where are we wasting energy? How can we reduce our footprint? What kind of partnerships would make us stronger? And yeah, sometimes the answers aren’t easy or cheap, but the payoff goes beyond just dollars and cents. It’s about building trust and creating a legacy.

So, if you’re a business owner or thinking about starting one, here’s my takeaway: Start small. You don’t need to be perfect out of the gate. Switch to a local supplier. Cut down on packaging. Look at your energy use. And most importantly, talk about what you’re doing. Be transparent. Customers can smell greenwashing from a mile away, but they’ll rally behind you if they see you’re genuinely trying.

let’s talk about getting in shape in Victoria. I mean, Victoria’s already such an active city, right? You’ve got the ocean, the mountains, and a million parks. It’s the kind of place that just screams, “Hey, go outside and do something!” But, like, let’s be real—actually starting or sticking to a fitness routine? That’s a whole other thing. And sometimes, you just need a little help. That’s where someone like Lindsey Welgush comes in.

If you haven’t heard of Lindsey, she’s a personal trainer based in Victoria, and she is seriously amazing at what she does. Her whole thing isn’t just about making you lift weights or run a million miles. It’s about helping you feel strong and confident in your own body, no matter where you’re starting from.

Now, one of the things I love about Lindsey’s approach is how she really tailors everything to the individual. It’s not this one-size-fits-all, “Here’s a meal plan, here’s a workout, see ya later” kind of vibe. It’s personalized. Whether you’re just starting out, trying to come back from an injury, or looking to level up your fitness game, she meets you where you’re at. That’s huge because, let’s be honest, everyone’s journey looks different, right?

And Victoria is honestly the perfect backdrop for getting into shape. You’ve got the Galloping Goose Trail if you’re into running or biking. Beacon Hill Park is a classic spot for outdoor workouts or just a walk to clear your head. And, of course, you can’t forget about the waterfront. That stretch along Dallas Road? Ugh, it’s so good. You’ve got the fresh air, the views—it almost makes working out feel less like work. Almost.

But here’s the thing: even with all those options, it can be hard to know where to start. Or maybe you’ve started, but then life gets in the way, and suddenly you’ve fallen off track. That’s why someone like Lindsey can make such a difference. She’s not just there to tell you what to do; she’s there to support you through the ups and downs, help you stay consistent, and keep you accountable.

Another thing that stands out about Lindsey is that she focuses a lot on mindset. Fitness isn’t just physical—it’s mental. It’s about building habits, staying motivated, and dealing with that little voice in your head that says, “Ugh, skip it today.” We all have that voice, don’t we? Lindsey helps you push past that in a way that feels doable, not overwhelming.

Oh, and she’s not just about the gym, either. She’s really into functional fitness, which is basically training your body for the activities you actually do in real life. Like, if you’re a parent, she’ll help you build the strength to keep up with your kids. If you’re into hiking, she can help you get those legs and lungs ready to tackle something like Mount Finlayson without dying halfway up.

And let’s talk about her coaching style for a second because it’s so refreshing. You know how some trainers can be… intense? Like, drill sergeant mode? Yeah, that’s not Lindsey. She’s supportive, approachable, and genuinely wants to see you succeed. From everything I’ve heard, people walk away from her sessions feeling empowered, not intimidated.

Oh, and if you’re worried about not having time, she’s got you covered there, too. Lindsey offers flexible options that fit into your schedule, whether you prefer in-person sessions or online coaching. So, no excuses, right?

One more thing I really appreciate is how Lindsey keeps things realistic. She’s not going to tell you to give up all your favorite foods or spend two hours a day at the gym. It’s about balance. Like, yes, take care of your health, but also enjoy your life. That’s the kind of energy we all need more of.

So, if you’re in Victoria and you’re thinking, “You know what, it’s time to take my health seriously,” definitely check out Lindsey Welgush. Even if you’re just curious, it’s worth taking a look. She’s got a great vibe, and it might be exactly the push you need to get started.

And really, there’s no better time than now. Whether you’re walking along the seawall, hiking up a local trail, or hitting the gym, Victoria is full of ways to stay active. With someone like Lindsey in your corner, you’ve got all the tools you need to make it happen.

The West Coast has long been a breeding ground for innovative business ideas and groundbreaking ventures. From Silicon Valley tech giants to Vancouver’s thriving startup ecosystem, this region consistently pushes the boundaries of what’s possible in entrepreneurship. Let’s dive into the top trends shaping the future of business on the West Coast.

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1. Sustainability as a Core Value

Entrepreneurs are weaving sustainability into the very fabric of their business models. From zero-waste refilleries in Portland to eco-friendly manufacturing in Los Angeles, the focus is on creating products and services that minimize environmental impact. Consumers are increasingly expecting brands to take a stand on climate issues, and West Coast businesses are leading the way.

Case in point: Vancouver’s Nada Grocery, a package-free grocery store, shows how sustainability can be both a selling point and a successful business strategy.

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2. Decentralized Workforces

Remote work is no longer a pandemic-era experiment—it’s a way of life. West Coast startups are embracing fully distributed teams, tapping into talent pools from all over the world while still maintaining their innovative cultures. Platforms like GitLab, headquartered in San Francisco, have pioneered this model and set a strong example for other businesses to follow.

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3. The Rise of Social Impact Startups

Social entrepreneurship is exploding. Founders are building businesses that not only turn a profit but also address pressing social issues like housing affordability, mental health, and diversity in tech. Take Seattle’s Plymouth Housing, which uses innovative financial models to develop housing solutions for the city’s most vulnerable populations.

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4. AI and Automation Everywhere

Artificial intelligence (AI) is reshaping industries, from retail to healthcare. West Coast entrepreneurs are integrating AI into everyday operations to streamline processes, enhance customer experiences, and drive efficiencies. Companies like OpenAI, based in San Francisco, are at the forefront of these advancements, offering tools that small businesses can adopt to stay competitive.

For a deeper dive into how AI is impacting small businesses, check out this article from Entrepreneur.

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5. Health and Wellness Boom

The West Coast lifestyle has always prioritized health, but now it’s becoming big business. From kombucha breweries to mental health apps, entrepreneurs are capitalizing on the growing demand for wellness products and services. Look at Calm, the meditation app that started in San Francisco and has become a global phenomenon.

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6. Localized, Tech-Enabled Retail

Retail isn’t dead—it’s evolving. West Coast businesses are finding success by blending technology with hyper-localized experiences. Think pop-up shops with QR codes for instant checkout or augmented reality apps that let you visualize products in your home. Retailers are redefining how people shop, creating experiences that are both innovative and deeply personal.

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7. Cross-Border Collaboration

The proximity between major hubs like Vancouver, Seattle, and San Francisco has fueled a culture of collaboration. West Coast entrepreneurs often pool resources, share talent, and exchange ideas, creating a regional ecosystem that thrives on connectivity. The Cascadia Innovation Corridor, for example, promotes partnerships between businesses and governments across this region, accelerating growth for all involved.

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These trends highlight why the West Coast continues to be a powerhouse of entrepreneurship. By staying ahead of the curve, embracing change, and solving real-world problems, the region’s entrepreneurs are shaping the future of business—not just here, but globally. Whether you’re an aspiring founder or a seasoned entrepreneur, there’s plenty to learn from the West Coast’s vibrant startup scene.